Key Market Shifts for 2026 Growth

Otherwise, they get rose-colored glasses about success in the home market and presume it will translate rapidly. You discussed anticipating 5070% volumes. That's sobering. I've even seen cases where it's simply 2530% at launch. It highlights how important capital structure is. Yes. Most little growth ideas like ours depend on equity, not debt.

Freddy's Frozen Custard & Steakburgers

You require equity sponsors who think in the vision and the group. That's costly, but it develops crucial mass, builds awareness, and validates above-store management.

Freddy's Frozen Custard & Steakburgers

At Chop Store, we intentionally constructed strong bases in Phoenix and Dallas. That provided us the success to withstand sluggish starts in Houston and Atlanta. And we were lucky that Dallasour second marketwas likewise where our team lived. Having the entire group in-market to support stores, hire, and make sure culture was substantial.

Freddy's Frozen Custard & Steakburgers

Key Market Milestones for 2026 Expansion

People often undervalue how vital team is to scaling. Our team took all the things we hated from past jobsfeeling underappreciated, underpaid, growth-stifledand built the opposite culture here.