Major Growth Targets for 2026

Otherwise, they get rose-colored glasses about success in the home market and presume it will equate quickly. You mentioned anticipating 5070% volumes. That's sobering. I have actually even seen cases where it's simply 2530% at launch. It underscores how important capital structure is. Yes. Many small development concepts like ours rely on equity, not financial obligation.

Freddy's Frozen Custard & Steakburgers

So you require equity sponsors who believe in the vision and the team. Another lesson: you require to open 4 to six stores in a new market within two to three years. That's pricey, but it develops emergency, develops awareness, and validates above-store management. Without it, you remain sluggish and unprofitable.

Freddy's Frozen Custard & Steakburgers

At Chop Store, we deliberately built strong bases in Phoenix and Dallas first. That offered us the profitability to endure sluggish starts in Houston and Atlanta. And we were fortunate that Dallasour second marketwas also where our team lived. Having the whole group in-market to support stores, hire, and make sure culture was big.

Freddy's Frozen Custard & Steakburgers

Significant Market Milestones for 2026 Growth

People often undervalue how vital group is to scaling. How have you approached structure and scaling your team? This is something I'm really pleased with. Our team took all the important things we hated from past jobsfeeling underappreciated, underpaid, growth-stifledand developed the opposite culture here. We stress development state of mind and career pathing.